Infrastructure providers in Software Writer Code 128 Code Set A in Software Infrastructure providers

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Infrastructure providers generate, create code 128a none in software projects GS1 DataBar Overview Infrastructu barcode code 128 for None re providers furnish the necessary components to complete the big picture. These providers range from suppliers of the wireless base and switching stations (Nokia, Ericsson, Motorola and Lucent) to providers of public-key infrastructure for encryption and security (Verisign and Certicom). Some players specialize in niches like personalization, performance measurement, business intelligence, and so on.

The major players in this space are listed in Table 5.4 by category..

The wireless value chain Table 5.4. I Software barcode code 128 nfrastructure providers and their specializations Specialization Communications wireless speci c Vendor.

Communications gateways Position location vendors r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r Computing Smart cards Caching Business intelligence Personalization Others Nokia Alcate l Ericsson Motorola Nokia CMG Siemens IBM Cambridge Positioning Systems, Ltd. Cell-Loc, Inc.

Ericsson Harris Communication Airbiquity Lockheed Sanders Oracle Microsoft Sybase HP Schlumberger GemPlus Mondex Akamai Inktomi Business Objects Cognos Brio Art Group Technology Broadvision Yodlee Verisign (digital certi cates) F-Secure (anti-virus). r r r r r r r r r r r r r r r r r r r Lucent Qualc omm Nortel Siemens Ericsson Dr. Materna Alcatel Palm In nite Mobility Lucent Nokia Nortel SigmaOne SiRF SnapTrack (Qualcomm) TruePosition SUN Netscape (AOL) IBM. r r r r r IBM Oracle Microsoft Net Perceptions Blaze Software r Certicom (digital r Visa, Mastercard (online payment) certi cates). The wireless value chain Network operators Network oper Software Code128 ators provide and manage the link between an application and the device or user through their networks. Network operators are always looking for ways to increase the average revenue per user (ARPU), and the advent of wireless Internet will bene t them the most. Some of the early adopters of the technology are using wireless Internet applications and services to differentiate themselves from the competition and enter new markets with new business models.

Wireless Internet provides them with the opportunity continually to expand and improve their networks and provide a wide range of services to their customers. Table 5.5 provides the list of operators with licenses in various countries and their coverage obligations.

. The rise of MVNOs When Sprint Software Code-128 PCS announced a deal with Virgin Mobile, a new breed of operators called mobile virtual network operators was born. The idea is that companies with strong brand recognition like Virgin can capitalize on their customers loyalty to provide wireless services, including reselling airtime that they purchase from the traditional wireless carriers and rebrand under their own names. Several other players who have strong global or regional brand recognition like American Express, Walmart and Schwab are considering entering the lucrative but largely untested market.

Not every business is suited to launching a virtual mobile service. Forrester Research says a successful MVNO candidate needs four attributes: r brand power to keep customers loyal, r a way to control customer acquisition costs, r a core business attribute that can be transferred to the mobile service, such as content or a loyalty rewards program, and r the organizational commitment to spend what it must and take the necessary risks. The most indispensable partnership for US MVNOs teaming with a network operator to carry voice and data traf c is also the most dif cult one to set up.

Striking deals with US network operators is problematic for several reasons: besides struggles over the wholesale price of network time, US carriers want partial ownership of the new venture. They do not want simply to rent out their networks and let someone else maximize their value. If the MVNO is successful, the carrier expects to share in the upside.

Carriers are also afraid that MVNOs will steal their customers. MVNOs are planning to target smaller segments and under-penetrated portions of the market such as low-income people and youth (research rm Yankee Group pegs wireless penetration among US teenagers and young adults at 35%, slightly below the nation s overall penetration of 50%). Because the carriers have not successfully reached these segments, they are more open to partnerships that address the under-penetrated segments.

. The wireless value chain Table 5.5. Network operators around the world and their 3G plans LICENCE DETA ILS (US$) Six licenses awarded through auction in March 2001 for a total of $580m Six licenses awarded in November 2000 for a total of $618m.
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