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Perspectives generate, create barcode standards 128 none with software projects MS Word Also, privacy iss code 128 barcode for None ues are important. More and more information is coming in and it needs to be handled appropriately. We have a chief privacy of cer.

It is very important for us.. One-on-one with Steve Wood Steve Wood receiv Code 128 Code Set A for None ed his Bachelor of Science degree in Computer Engineering from Case Western Reserve and his Master of Electrical Engineering degree from Stanford. For the past 25 years, he has focused on emerging technologies. In addition to being a member of the executive team at McCaw Cellular Communications, Steve Wood has either founded or has been part of the founding team for a number of companies including Microsoft, Asymetrix, Starwave Corporation, Interval Research, and Notable Technologies.

Currently, Steve Wood serves on the Board of Directors for Telescan Inc., a publicly traded online nancial services company based in Houston, Texas, and Sproqit Wireless, a developer of distributed systems for wireless carriers..

You are amongst t he pioneers in the wireless data industry, starting with Notable Technologies. Could you please elaborate on types of solutions Wireless Services is providing to the marketplace Basically what we do is that we provide server software that handles messaging, advanced messaging, exible messaging applications. So, we provide functionality that ranges from basic/SMS gateways to two-paging applications, IM, pop email, email, interfaces to outlook and notes and corporate email systems.

And around that we have a variety of APIs and protocols that we support so we integrate with other applications that people have or are building. If you look at what s happening in a data network, everything boils down to messaging and messages that go back and forth transactions, chats, email, etc., inside the system there are messages being handled by SMSC or WAP gateways or gateways.

So, what we focus on is becoming the best and most exible, high-capacity messaging infrastructure. It is part of the carrier infrastructure. Application developers in the USA (and even in Europe) often get frustrated when dealing with carriers.

What has been your key to success in securing carrier contracts There are some key things to recognize and some hard lessons you learn. The rst thing is to recognize what the carriers are good at and what they perceive their core business is. The core business is acquiring customers and building a sustainable brand.

The core biz doesn t include applications. They excel in running networks and infrastructure. The areas where I see companies fail most of the time is when they think they can sell applications through carriers to consumers or enterprises because carriers are not good at that.

It is not part of their core business or competency. What they do understand and can sell them you can go two different ways. They understand infrastructure so you call sell them that Nortel, Lucent, etc.

The other kind of biz model that they understand is the revenue sharing model that DCM pioneered in Japan. If you go to them with apps or services and tell them they will pay carriers a percentage. When you are selling infrastructure the important thing is the time frames.

Sales cycles are very long many years sometimes to work through a sales cycle. Once you are inside their network, you become a key partner and vendor with carriers you can expand in other areas..

One-on-one with Steve Wood Two years from no w, what kind of solutions do you see Wireless Services providing to the end users We are focused on a handful of areas that is clear to us that are going to be important. One of those is aimed at enterprises functionality to introduce more advanced functionality to access corporate information from mobile devices email, contact list, address in real time. Another important area is real-time text communications in a business context, so collaboration, dispatch, and those kind of applications.

On the consumer side, obviously IM is a key area; there is a presence component to that. Another area is alternative billing interfaces CPP paid billing schemes. The whole world has that but not the USA.

Credit limits kind of billing schemes. More and more what we are seeing is that carriers are lowering the cost of customer acquisitions by offering pre-paid systems and other ways to bill. Wireless Services seems to be focusing more on carriers as customers vs corporations.

What are some of the thoughts behind this strategy Also, is your pricing based on licensing or per transaction or something else It actually came from several years of selling to carriers and enterprises. And though we have several enterprise customers, it is not our focus and the reason it is not our focus is because a sale to an enterprise is a dif cult sale, enterprises are relying on carriers for such applications, the other problem is that most enterprises are at the pilot state so what we found was that we could sign many corporations but only a few hundred customers at a time, it is dif cult to make a business model. Working with carriers you can reach thousands and thousands of end-users at once.

We will do licensing but the bulk of our business is coming from capacity or transaction-based pricing. Our primary biz model is managed services we install our servers and software inside the carrier and we sign a long-term operation agreement and we have the responsibility to run it. It is not an ASP model because it is not our hardware or data center and the reason we don t do that is that it doesn t t with the carrier model.

It is very dif cult to operate and interact with carrier infrastructure without being tightly integrated with them. It is not practical. Most carriers want us to operate because they don t have application expertise and there are also capital constraints so they are trying to outsource as much as possible.

Does telematics t into your short-term strategy We are doing a little bit of short-term but it is very important for us long-term. It is a large business. If you look at what GM is doing, they have lots of subscribers, not that much functionality but you can see the potential.

I think the bigger market is in the verticals shipping companies are putting transceivers on their equipment but you don t hear that much about it. What are some of the challenges and lessons learned in launching your Wireless Application Delivery Platform for consumers abroad We have server installations in Mexico and Latin America, and the Philippines through our relationship with Nextel International. The USA is different from almost everywhere else.

Outside the USA, carriers are more aggressive about data services, the usage is higher outside the USA, and revenue opps are higher. The US market is broken basically in a couple of ways. One way is that we have done such a good job of training everybody that everything is free, in this environment it is very dif cult to generate revenue.

Another aspect is that we have very good wired and Internet infrastructure. Revenue/sub is higher. In Latin America, people use phones for Internet access because there aren t other ways to access the Internet.

They use text messaging much more..
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