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Build Everyday Social Capital using none toaccess none in web,windows application upc barcode Frequent, none none high-touch interaction like phone calls, sending a letter, hanging out, instant messaging, or even e-mail are not only time consuming and difficult to sustain across many friends, but they also require a base level of rapport to feel socially acceptable. For example, if you do not know someone very well, it can feel awkward and out of place to send them a birthday card or suggest having dinner together. Facebook opens up the world of casual interaction with communication modes that are easy, playful, and spontaneous.

Most popular are Facebook wall posts, messages, pokes, and gifts. But a number of. C h a p te r 1 0 B u i l d a n d M a n a g e Yo u r R e l a t i o n s h i p s third-part y developed applications and games built on the Facebook platform have also emerged that people are increasingly using to interact with one another and build social capital. Facebook was able to create a new relationship category for Facebook Friendship by introducing new modes of casual interaction on the site. There are three components that make this work: passive notification, active classification, and communication media.

First, Facebook provides visibility into what s happening with your friends and reasons to get in touch with notifications and reminders.. Friend v none none isualizations and news feed reminders. Every time you refresh your profile page, home screen, or view your Friends tab, a different set of friends are shown. On any given site visit, you are reminded of and updated with news from just a few Facebook Friends, but across multiple visits you eventually get coverage across all of your friends with lightweight, unintrusive reminders and visualizations.

If a particular name, profile picture, or status message piques your curiosity, you can click through onto that person s profile page for a more detailed update. These notifications do not feel intrusive because you are only shown a few at a time, and they are passively broadcast to you by Facebook rather than an individual. Birthday reminders.

On the home page is displayed your list of friends who have birthdays today and tomorrow. You can then click through to wish them a happy birthday with a Facebook message, Facebook wall post, and Facebook gift. Status and incentives to encourage interaction.

How many friends you have, public wall posts, gifts received, and comments made about you are all displayed on your profile and serve as reinforcements and incentives to publicly pronounce your fondness for others by writing on their wall, giving them gifts, and making comments about their photos and notes. They, in turn, feel compelled to return the favor..

Second, Fa cebook offers different ways to categorize friends so that you remember how you met, it s easier to look them up later, and you can tailor what information about you is visible to them.. Friend L none none ists. Although Facebook initially offered predefined categories only, users wanted more control and granularity over classifying their connections. In response, Facebook introduced Friend Lists to help users organize their networks.

Friend Lists serve not only to help users remember, search, and filter connections, but also to limit who gets to see what on your profile. For example, it might make sense to share the Las Vegas bachelor party photo album with your list of college friends but not with coworkers. Search and filtering by network and friend type.

Because Facebook is organized around networks, you can search and filter among your friends by college, high school, work, regional criteria, categories predefined by Facebook (such as housemates, travel buddies, family members, relationships, and coworkers), and categories defined by you via Friend Lists. There are a variety of situations where this is extremely useful. For example,.

Pa r t I I I Yo u r S te p - B y - S te p G u i d e to Us i n g Fa ce b o o k fo r B u s i n e s s if you are moving to a new city, for example New York, you can search for all connections that belong to the New York network and potentially have a great starting point for looking for jobs, friends, and an apartment. Another example could be a fund-raiser you are organizing for your high school alumni association. Rather than notify your entire network on Facebook, you might want to target just your friends from high school.

. After you none for none have both a motive to communicate and method for finding with whom you want to communicate, Facebook offers several ways to interact with your friends.. Facebook messages. Our communication arsenal has evolved and expanded to become more casual over time, from in-person visits to letters, telegraphs, phone calls, e-mail, and then instant messaging. Facebook messages are the next step in this evolution.

It is standard to omit the opening greeting and closing signature and use incomplete sentences, abbreviations, lowercase only, and so on because expectations are lower. Messages are especially well suited for fringe relationships that you don t want to escalate too early with an e-mail or phone call, which might feel too formal, premature, uncomfortable, or inappropriate, like you are overstepping social bounds. Messages are also great for reaching out to strangers, especially those in your network, because people are much more likely to reply if they see you know people in common and can get to know you (or at least about you) through your picture and profile information.

The automatic linking of the message to your profile also saves you from having to introduce and explain yourself in the message; you can just cut to the chase. On college campuses across America, Facebook messages are the preferred means of communication. E-mail, I am told, is reserved for grown-ups, such as parents, professors, and prospective employers.

Facebook wall posts. One of the most interesting features of Facebook are wall posts, publicly broadcast messages that appear not only on the recipient s profile page wall but also via the News Feed and Mini-Feeds. These are most commonly used for congratulating, wishing happy birthday, and other news worthy of sharing, although some people just like to publicly announce everything they have to say.

Facebook pokes (see Figure 10.5). What is a Facebook poke, really Is it friendly, romantic, funny I don t think anyone really knows.

The mystery makes it fun and playful. It s an easy way to call attention to yourself or let someone know you are thinking about them without the stress of thinking of what to say or expecting a reply. Commenting.

Every news item on Facebook can be commented on, which drastically increases the opportunities for engagement. For example, you might want to comment if a friend posts a photo, updates their status message, changes their relationship status to engaged, or joins a group. Games and other platform apps (see Figure 10.

6). And when you don t have anything at all to say, Facebook games and other social apps come to the rescue. In addition to the standard interaction options offered by Facebook, other companies have developed social applications on top of the Facebook platform that allow users to do things like throw virtual sheep, send virtual cupcakes, give a virtual hug, and play Scrabble with their Facebook Friends.

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